Content Writing Services
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People still read blog posts, and well-written, engaging and high-quality blog content still works to build trust with your audience.
It helps your target customers or clients get to know your brand, trust in your expertise, and ultimately decide to invest in your products or services.
To work effectively to build that profitable relationship, your blog posts need to:
Give your audience valuable information or advice, and offer them a quick win and something they can implement straight away
Be engaging and interesting to gain and keep your readers' attention for long enough so they read to the end
Link to your offers in a subtle, non-salesy way - blogs are not about getting the hard sell but providing real value and building trust that might lead to sales further down the line
Be optimised for search engines through the use of elements such as key phrases and links so they can actually be found and made use of by your intended audience
Blog Writing Packages (optimised for search engines):
Up to 1, 000 words - copy only
1 Blog Post/month: £95
2 Blog Posts/month: £180
3 Blog Posts/month: £255
4 Blog Posts/month: £320
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Aside from sales email campaigns and sequences, your email subscribers should be receiving valuable and informative content from you on a regular basis.
Content that isn't focused on sales but instead helps maintain a trusting relationship with them by offering advice and information for free.
This should take the form of email newsletters that give them those free tips and quick wins. You can also update them on what's happening with your business and what new offers you have available.
Email Newsletter Writing Packages
Up to 750 words - copy only
1 Email Newsletter/month: £80
2 Email Newsletters/month: £150
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Organic social media posts (rather than paid social media ads) are really important to connect with, educate, entertain and inform your target customers or clients.
All this helps with that all-important know, like, trust factor - something which, once established, will inevitably convert your audience's interest and engagement into desire and action.
Key elements of great social media content for businesses:
Relevant content
Your posts need to be relevant to your audience and what they're interested in and will engage with. Your target customer or client research will inform this.
Appropriate language and tone
You need to make sure your brand voice and messaging is consistent across your social media posts and with other content you're putting out. The language you use should also be the kind of language used by your prospects.
Mixture of content types
It's important not to spam your audience with constant sales messages. Promotional posts should be alternated with more educational, personal or entertaining content to maintain that trusting relationship between your followers and your brand
Strong hooks and CTAs
An intriguing opening sentence will encourage followers to read on and receive the main message of your social media post. Compelling Calls To Action (CTAs) do the next job of getting your reader to take the next step, such as visiting a dedicated landing page to sign up for a workshop or learn more about a product.
Social Media Writing Packages (length according to best practice for each platform) - copy only:
4 Social Media Posts/Month: £160
8 Social Media Posts/Month: £280
12 Social Media Posts/Month: £360
16 Social Media Posts/Month: £400
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Case studies demonstrate exactly how you've helped a previous customer or client solve a particular problem or achieve a certain goal.
They outline the initial objective, how your products or services fulfilled it, and the positive outcome that resulted.
Presenting detailed case studies on your website and in your other marketing materials is a great way to earn your prospects' trust and belief that they can achieve the same outcome with the help of your offers.
Case Study Writing Packages - copy only:
From £325 for 1, 500 - 2, 000 words
Includes interviewing your featured customer or client
I can write longer, more in-depth case studies for a higher fee
