Sales Copywriting Services

Where’s the first place you go when you want to know more about a business?

It’s usually their website, right? That’s how you present your brand to the world, so you need to make a great first impression.

Your website is your shop window. It’s the first glimpse potential customers or clients get of your business.

You have only seconds to convince your visitor that your offers will improve their life by providing the best solution to their problem or helping them achieve a specific goal.

You can do this effectively with engaging, well-structured and persuasive copy that gets your reader’s attention and speaks to the heart of what they want.

Compelling copy that ultimately convinces them to take immediate action.

Your web pages need to work together to:

• Quickly and clearly show what you offer and exactly who to to reassure your visitor they’re in the right place straight away

• Explain why your reader should care and what sets you apart from the competition so they know you offer the best solution

• Convey the benefits of your offers and how they will improve your reader’s life or solve their problems. You need to help them imagine the transformation they’ll experience.

• Showcase your brand’s personality and establish your credibility, authority and expertise so they like you and trust you to deliver on your promises

Website Copywriting Packages:

Home page, services page, about page, sales/landing page, product descriptions etc.

Between 500 - 3, 000 words per page (as appropriate) - copy only

3 Web Pages: £600

5 Web Pages: £900

7 Web Pages: £1250

Long Sales/Landing Page (up to 3, 000 words): £850

Short Sales/Landing Page (up to 2, 000 words): £495

Product Descriptions: £10 per 100 words

Wanna know the secret to turning jaded subscribers into loyal buyers?

It’s emotive and compelling email copy that gets their attention, keeps it, and converts it into interest and action.

Is your email list bringing it enough sales for your business?

Done right, it should be, because email is the most effective marketing tool at your fingertips.

It’s the best way to build profitable relationships with both potential and existing clients or customers.

But you need to know how to use it properly so it brings in automatic sales every day.

That means writing and setting up powerful email campaigns and sequences that target the right subscribers in the right way at the right time - wherever they are in their purchasing journey with you.

The email sales funnel:

1. Build Awareness:

   The first stage in the email sales funnel is all about establishing brand recognition and attracting new subscribers with effective list-building tactics. The goal is to generate awareness of your business and introduce your new audience to what you offer.

2. Encourage Engagement:

   Next, you need to nurture the relationship with your new subscriber and compel them to engage with your brand as they consider the benefits of your offers. This is :where you dazzle them with perfectly timed and relevant email campaigns and sequences.

3. Drive Sales:

   Then, it’s time to get the sale. Persuasive copy is key, along with clear Calls To Actions (CTAs) and sending the right offers to the right people at the right time. So you really need to know your subscribers well at this point and what will give them that final push to make a purchase.

4. Foster Loyalty:

   The relationship with your subscribers should not just continue but deepen once they’ve bought from you. It’s far easier (and less costly) to sell to repeat customers than try to gain new ones. You need to focus on keeping your audience engaged and encourage them to make repeat purchases and become advocates for your brand.

Email Copywriting Packages

One-off email campaigns & automated sales email sequences - copy only.

3-4 Email Sequence: £350

5-6 Email Sequence: £600

7-8 Email Sequence: £800

Email Campaign: From £295 depending on length and complexity

Examples of email sequences that generate sales:

Welcome Sequence:

Nurture the relationship with your new subscriber and keep your brand top of their mind with an effective welcome email sequence.

A single welcome email won’t cut the mustard - your audience expects more. They want to be welcomed properly to your brand and reassured that they made the right decision signing up to your email list.

Let me plan and write the copy for your personalised welcome sequence to start increasing revenue for your business.

Post-purchase/Onboarding Sequence:

That first sale from a customer or client should be just the beginning of that profitable relationship.

A good post-purchase email sequence should reassure them they made a good decision buying from you and help them get the most out of your service or digital product.

Your aim is to increase retention, encourage repeat sales through cross-selling and upselling, and gain loyal followers of your brand.

The post-purchase/onboarding sequence I write for you will get your customers or clients buying from you again and again, and telling their friends all about your business.

Cart Abandonment Sequence:

Sometimes people need a little nudge to complete a purchase - a bit more convincing of the benefits or a tempting incentive.

They might want to see social proof in the form of reviews, or a guarantee that their decision isn’t irreversible.

Reassurance or a simple reminder that they’ve left something in their basket (and an easy way back to it) might be all it takes.

Your audience is unique though, so it’s vital to figure out exactly what they need to hit that Buy Now button.

An effective cart abandonment sequence will bring in quick extra sales for your business.

Re-engagement Sequence:

Revive relationships with ‘cold’ subscribers who have stopped interacting and get them engaging with and buying from you again.

You can do this by offering some kind of incentive, or reminding them why they signed up to your list in the first place and what they get out of being a subscriber.

This is also an opportunity to clean your email list and ask subscribers who are no longer interested in your brand to remove themselves. This allows you to maintain a good quality email list.

All this can contribute to increased business revenue.

Launch Sequence (for digital products):

Make your new digital product irresistible to those subscribers most likely to want and benefit from it.

Sell it over a series of persuasive emails that convince your audience of its benefits and potential to improve their lives.

Start by gaining their trust, convince them of the transformation they’ll achieve, and compel them to take immediate action.

Done right, this should significantly increase your business revenue.

Nurture Sequence:

Sometimes called a VIP sequence, this is where you nurture the relationship with your most engaged and profitable customers or clients.

Offer them exclusive discounts or other incentives to reward them for their loyalty so they become advocates for your brand.

You’ll make far more money from loyal returning customers or clients than from new ones.

Your nurture sequence should make additional sales for your business on autopilot.

Show-up/Follow-up Sequence (for events):

If you’re using a workshop or webinar as a lead magnet to get new email subscribers or as another part of your sales funnel, make sure registrants actually attend with an effective show-up email sequence.

Then, depending on whether they attended or not, follow up with a sequence tailored to their actions.

That way they can be guided seamlessly through the buying journey with you.

Find your target audience and turn ad views into traffic, clicks and purchases.

A well written ad can compel you to buy something you didn’t even know you wanted.

And most of that is down to impactful and persuasive copy that makes an offer irresistible to the reader.

Effective ad copy first captures your target audience’s attention, and then keeps it long enough to convince them you can solve their problems or meet their most pressing needs.

But you have only a few seconds to do this!

Your reader needs to get know, like and trust you quickly, understand what you can do for them and how, and find it easy to take the next step (usually clicking through to a landing page with more details of your offer).

You ad copy must be memorable, emotion-led, and overcome any objections your prospects might have to investing in you.

Key elements of great ad copy:

1. Powerful headlines that stoke interest and clearly capture how your offer will meet your audience’s needs or solve their problems.

2. Emotional triggers that spur your prospect into action by speaking to their pressing desires, needs, fears or concerns.

3. Specific benefits clearly demonstrated along with their life-changing impact, rather than just a list of features.

4. Use of appropriate scarcity and urgency that appeal to their fear of missing out and regretting not taking action to get what they want.

Ad Copywriting Packages

Google or social media ads

Word length according to recommendations for each platform - copy only

1 Ad: £195

3 Ads: £525

5 Ads: £850

The copy used in your sales assets is one of the most important aspects of launching and selling a digital product like an online course, programme or membership.

The words you use need to persuade your target customers that your offer is unique and will help them solve their problems or achieve their desires, and help them overcome any objections they might have to purchasing.

The world of info products is a crowded space nowadays, but it’s a great way to scale your brand, reach more people, and ultimately make more money in your business and live the life you dreamed about when you first started.

The words you choose and how you use them to talk about your offer are key to persuading your target customers that it’s unique and is the best one to help them solve a problem or achieve a specific goal.

You need to help them overcome any objections they might have to purchasing, showcase your authority in your industry, and demonstrate how your offer has helped others in the same position.

Let me write captivating and compelling copy for your whole sales funnel, whatever type of digital product you’re selling, including:

1. Lead magnets and landing pages - to get fresh leads into your email funnel

2. Sales page - the main web page that does all the heavy lifting and where you’ll direct all your traffic to

3. Email sequences - this can include a welcome sequence for new subscribers, a main launch sequence to promote your offer, a cart abandonment sequence to capture lost opportunities, and a post-purchase sequence for new customers

4. Other web pages such as the checkout page, thank you page, a waitlist landing page, and a webinar registration page if you’re using a webinar as your lead magnet

5. Scripts for sales videos and calls

6. Ad copy for paid Google or social media ads

PRICE (copy only):

You’ll get a bespoke quote depending on the copy you need for your sales assets.